MiniKlub, from the house of First Steps Babywear, was born in 2013 and has now grown by leaps and bounds into an omni-channel brand with a presence in over 600 multi brand outlets, leading e-retailers and exclusive brand stores - physical and online. The crux of the brand lies in its enthusiasm to create companions for little ones, as they discover the world around, with open mouthed wonder. Which is why, safety and comfort, along with functionality & aesthetics are crucial factors for our brand. Each product is developed through diligent consumer research, material exploration, prototyping and market testing. Because we want to deliver the best. Always. Lastly our garments are produced at factories that are certified for environmental safety, fair practices and sustainable technologies. Thus, ensuring that the garments are as easy on the planet as they are on your little ones. The brand is growing at an aggressive pace and has plans to open over 75 exclusive brand stores in the next 2 years.

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